Milan’s Teatro Piccolo

Applauses from the audience for Vivaticket

Founded on 14 May 1947 by Giorgio Strehler, Paolo Grassi and his wife Nina Vinchi, Teatro Piccolo is one of the most famous prose theatres in Italy, with its 3 venues: Teatro Grassi, Teatro Studio Melato and Teatro Strehler.

The partnership with Vivaticket guarantees a turnkey ticketing system that allows multiplex management and offers strategic support for all promotional activities.

The success factor of the long-standing collaboration is based on the integration of services such as personalised totems, CRM and website with advanced community management. Al this makes it possible to establish a continuous and highly loyal relationship with the target audience.