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Ed Sheeran live at the Haymarket in aid of the Masterclass Trust

A lottery-style approach to allocate tickets

This month the Theatre Royal Haymarket hosted a concert by multi-platinum GRAMMY and BRIT Award winner Ed Sheeran in aid of the Masterclass Trust, which supports and nurtures young people through theatre. In anticipation of the massive demand for this event, the Theatre Royal Haymarket discussed a number of options with ticketing partner, Vivaticket Ticketing, before deciding on a lottery-style approach whereby the lucky lottery winners were allocated tickets and sent a link allowing them to purchase their winning tickets. Both the lottery itself and the allocation of winners was facilitated using the Vivaticket
system. The approach was a huge success, combining fair distribution of tickets with operational efficiency -and without a single ticket diverted away from the genuine fans and onto the secondary market!
Matthew Palin, Box Office Manager, Theatre Royal Haymarket said:
“We engaged with the guys at Vivaticket well in advance and scoped out several approaches. Vivaticket were hugely supportive throughout, contributing ideas and fine-tuning the execution. They helped create an extra special event for the charity and the audience. Real teamwork in action.”


Vivaticket proud ticketing partner of the Theatre Royal Haymarket

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